Urgensi Analisis Strategi Dalam Pengembangan Rumah Sakit RSUD X (Studi Kasus)
Urgency of Strategy Analysis in the Development of X Regional Public Hospital (A Case Study)
DOI:
https://doi.org/10.38215/jutek.v1i1.17Keywords:
Distric Hospital X, Fred R David strategic analysis concept, General Elctric analysisAbstract
This research to discribe the urgency of strategic analysis for a leader
and hospital management as basic hospital development regarding
physical The X Hospital development, plan wich one of part west Java
distric Hospital.
Research methode applied in descriptive qualitative united and
quatitative with 11 (eleven) interviewer population hospital development
team and 4 (four) sources sample. Primary and secundary data used.
Processing data applied Fred R David and General Elctric consept
The result shown base on EFE and IFE analysis which map on The X
Hospital SWOT in third quadran with implication The X Hospital need
to do a restructure consolidation. Chosen alternative strategy from IE
matrix,The X Hospital in the first cell meaning Growth and build with
implication product and market development strategy appropiate with
TOWS analysis result. This strategic option strenghten with GE strategy
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